GET TO KNOW ME

Hello, I’m Yadira (Dira). I’m an experienced graphic designer with a strong focus on helping businesses grow through impactful visuals and smart marketing strategies. I specialize in creating compelling brand identities, eye-catching social media content, and promotional materials that stand out by combining creativity with modern marketing techniques.

I design with purpose—whether it’s boosting engagement, increasing brand awareness, or driving sales. I’m passionate about collaborating with clients to craft designs that not only look great but also align with their business goals, making every project a step toward success.

Welcome to my portfolio! I look forward to connecting with you soon.

BRANDING

Case of Study

Qalipu, derived from the Mi'kmaq First Nation translation of "Cariboo," represents strength and endurance.

Qalipu Express is a First Nations-owned hotshot business dedicated to providing reliable, fast, and professional transportation solutions. Guided by core values of community, respect, and responsibility, we blend Indigenous traditions of stewardship and resilience with modern logistics expertise to serve industries with excellence.

Qalipu Express

BRANDING

Getaways CDMX is a tour agency in Central Mexico that fosters genuine interactions with local communities while respecting their traditions, heritage, and way of life. The agency prioritizes activities and destinations that capture the authentic essence of each region, with a strong focus on supporting local businesses, artisans, and guides to create a positive impact on the destinations they visit.

Case of Study

Getaways CDMX

Marketing collaterals and promotional items + Social Media

Branding & Marketing

Case of Study

TOKS Restaurants

Toks is a Mexican casual restaurant chain that serves both traditional and contemporary cuisine. The first Toks opened in 1971, and today, there are nearly 200 locations across Mexico. I was part of the Marketing and Branding team, where a significant part of my role focused on the Productive Programs—an initiative that supports vulnerable communities through commercial alliances.

https://www.toks.com.mx/responsabilidad-social?lang=en

Branding, Digital, Social Media, Printing... a little bit of everything